We asked over 1,000 customer experience leaders about the state of CX, their challenges and priorities, and what’s in store for the future.
The spotlight is on CX as it gains more recognition and investment this year. CX leaders report more buy-in from executive leadership, bigger budgets, and a stronger reputation as a critical driver of revenue and profit margins.
In a survey carried out in partnership with Dimensional Research, Nextiva explored the biggest trends of 2025, collecting insights from CX leaders across the US, Canada, and the UK to help you make the best decisions about where to invest and how to scale successfully.
We’ve compiled the survey’s key findings alongside our own observations from helping thousands of companies transform their CX function, including:
2025 may prove to be a tipping point for many CX teams. Make sure it goes the right way by learning from other CX leaders and investing in the technology that’s best for your business.
